Responsive to the athlete’s needs and the urban fashionistas that demand to look cool on the streets, adidas has embedded itself as an iconic brand into history for just shy of a century, never failing to please the consumer, whether a top athlete, a teenager with their latest kicks or top artist in a laid-back tracksuit. There is something for everyone and adidas has built a huge portfolio of much loved sports shoes, sports clothing, bags, t-shirts, watches, eyewear and accessories.
From the brand’s humble beginnings to international recognition, it has been the combination of the vision to improve athletes’ equipment and iconic stars choosing to endorse adidas that has been the secret to its success. Adi Dassler, who launched the German brand in 1949, along with the three-stripe logo admitted himself that American track and field athlete, Jesse Owens’ four gold medal clinch in the 1936 Munich Olympics was a turning point laying the foundations to what would become a substantial, worldwide following.
adidas also made its mark in footballinnovation when the German National Football team beat the Hungarians in a 1954 match, defying all odds. To this day, adidas is embraced by many sports stars such as David Beckham who is a lifelong ambassador for adidas and the brand carries some of the most hard-wearing, striking colourways on the market.
Also making its mark in the world of basketball, it released the adidas Superstar shoe, one of the first ever basketball shoes to feature a low top silhouette and all leather, upper portion.
Innovation has been a staple for adidas but so has its ability to engage with society and culture throughout the decades, so that its footwear and other sportswear apparel encapsulates performance and style. With on-trend silhouettes, new apparel fabrics and innovative technology, it’s no surprise that rap artist Kanye West now has a firm partnership with adidas as well as Pharrell Williams. adidas Originals, the lifestyle arm of adidas is also a hugely popular line of the latest street-style wear, including the classic tracksuits, sporting the trefoil logo. Visit the collection today at Sun & Sand Sports online.
Shop your favourite performance wear and street style essentials today from the adidas collection at Sun & Sand Sports online. Get yours delivered straight to your door in Riyadh, Jeddah, and the rest of Saudi Arabia, KSA.