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Sun & Sand Sports World-Leading Concept Store

The new Sun & Sand Sports store will set a global benchmark in shopping at The Dubai Mall — the world’s largest shopping destination.

The first-of-its-kind in the Middle East, the Sun & Sand Sports digital flagship store offers customers an innovative retail experience loaded with interactive buying guides, digital wall displays, customisation areas, interactive playing zones and smart dressing rooms.

The concept of personalisation plays an important role in this new retail space; you can customise your own playlist or personalise your sportswear style with the digital style guides in the dressing rooms. Express yourself further by adding your signature to any of the products available in the store, from jerseys and shoes to surfboards and skateboards, with the services offered at the CRE-8 counter.

Covering 18,395 square feet in the heart of The Dubai Mall, the new retail space provides a dynamic digital environment with many gaming elements. Have a go at the basketball or football digital zones and clock up a score that will have your name featured on the store’s leaderboard. The Running Zone will soon join the Sun & Sand Sports digital space — perfect for all the activity enthusiasts out there.

The store promises the world’s leading brands and products in a premium format, championing innovation, unexpected new experiences and an expert staff knowledge base. Along with that, Sun & Sand Sports carries all the latest and most innovative apparel, equipment and fitness collections exclusive to this region.

We welcome you to our new interactive sports shop in The Dubai Mall.

The Sun & Sand Sports digital flagship store is designed with the customer in mind. Using state-of-the-art technology to revolutionise the in-store shopping experience, this new retail space will meet every modern customer's sporting demands and will inspire discerning visitors from far and wide.                 


SSS in The Dubai Mall

In the store you can expect to find the following:

  • Interactive Basketball Experience
  • Interactive Football Experience
  • Exclusive Collections
  • Digital Dressing Room
  • CRE-8 Customisation Area
  • Social Wall
  • Event Zone
  • Interactive Running Experience
  • Digital Buying Guides
  • New and Exciting Brands


Our Address

Sun & Sand Sports
The Dubai Mall
P.O.Box: 113444
United Arab Emirates

Call: +971 3253 179